- The broadcast networks are all in discussions with cable operators to offer their programs on a VOD platform.
- Some networks could launch on-demand products as early as next summer or at the start of the 2006-07 season.
- Broadcasters think that revenue from VOD could offset some of the production costs for scripted programming.
- Cable operators are interested in deals with broadcasters because of the need for more content on VOD and the potential alternative of using the Internet as a plausible VOD vehicle.
- CBS research shows that the average TV viewer would purchase about 100 hours of VOD programming a year, and watches about 1,000 hours of TV in that time.
- There are questions about consumers agreeing to pay for broadcast repeats in VOD, but broadcasters have to pay rights fees for talent and music, etc.
Tuesday, October 04, 2005
Broadcasters Potential On-Demand Services
Broadcast Networks’ Potential On-Demand Services MediaWeek - 10/03/05