Tuesday, December 06, 2005

Apple iTunes Grows Again

iTunes gets more Hit TV Shows

Adding to the deal with ABC in October, Apple Computer struck a deal with NBC Universal to sell television shows a la carte on its online iTunes store. More than 300 episodes from NBC prime time, late-night and classic TV shows are now available for 1.99 each. This includes Law & Order, The Tonight Show, The Office, Surface, Late Night with Conan O'Brien and a number of "classic" popular shows of the past. NBC also recently signed a deal to begin selling replays of its most popular shows on an On-Demand basis with DirecTV and Last month announced a deal with Sprint Nextel to make Leno's monologues and sketches available on their mobile services. ABC may have been first to travel this path but NBC followed up with a larger content deal. I have no doubt that we will not see more deals like this soon. Viacom/CBS anyone?
More on this topic: Disney, ABC & Apple announce deal, USA Today - ABC affiliates feeling uneasy, SMM Oct Post - TV That you'll want to Pay For? and Reinvent TV's - Steven Jobs stars...

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