Ford drives sales with VOD ads
Television has traditionally been a mass marketing medium, but targeted TV advertisements delivered via VOD systems are now becoming more common place. Ford Motor announced plans to launch interactive video on demand advertisements for digital subscribers of the Cablevision and Charter Communications cable systems. The three-month campaign kicks off December 28 and has been spearheaded by JWT Detroit. Creative for the campaign mixes branded entertainment, 30-second ads, reviews and “video tours” that highlight car features. For the ultimate marketers dream viewers may opt in to receive more information. Television web style and a very effective way of turning the set top box into a sales lead generator.
For more on this topic see MediaWeek December 19, 2005 - Ford Test Drives VOD by: Steve McClellan