Wednesday, December 21, 2005

Nielsen Media Monitors DVRs

Nielsen Media Service will include data on Ad-Skipping
Ad Age - NEW YORK - Nielsen Media Research’s first week to deliver new ratings figures that include time shifted viewing will be Dec. 26, and for the first time the ratings service will offer information showing whether viewers skipped ads. The first overnight ratings will be available to Nielsen clients Dec. 28. I’m in disbelief at the amount of time it took for them to acknowledge the revolution that was occurring in TV households across the US. I guess better late than never? Link: AdAge Dec 21 - DVR Ratings to Debut next week from Nielsen

UPDATE 12/22 2:30PM - The dust has yet to settle and meaningful data will not truely be availible for months but concerns over the pricing models for these new rating are already heating up. Link: WSJ Dec 22 - New TV Ratings Will Produce Ad-Price Fight

No comments:

Post a Comment