Monday, January 23, 2006

Nielsen DVR data yields a ratings surprise

MediaPost reports that Nielsen ratings are declining after DVR viewership is added back into it metrics and it is producing anomalies that have research departments all over scratching their heads to explain why ratings and demographics are actually declining. The answer, Nielsen gave may ironically have to do with how it has measured the VCR. Others, however, believe the anomalies may have to do with an array of "factors" and "weights" Nielsen has historically used to adjust its final ratings, which are only now becoming apparent because of processing three separate ratings data streams. See if you can figure it out! Link: MediaPost Jan 23, ’06 - Time Rifting: DVR Data Yields A Surprise -- Lower Nielsen Ratings

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