Friday, January 13, 2006

Super Bowl High-Def Ads

HD ads gain momentum for Super Bowl

More of this year’s Super Bowl commercials will be shown in high-definition, ABC reports. “We expect more than half the ads to run in HD,” says Ed Erhardt, ABC head of sports ad sales. In 2005, 10 of the more than 30 minutes of ads were HD. As more consumers snap up HDTV sets, advertisers are quickly adopting to the technology as well. “When you’re watching a high-def broadcast, and you see a (standard) commercial come on, it looks like someone put a sheet over your television,” says commercial producer Dave Morrison. Considering advertisers are spending an average of $2.4 million for a 30-second avail and The Super Bowl is one of the few programming choices where people watch the commercials, it’s a good idea to take advantage of the higher quality look. Marketers taking advantage of the increasingly popular format for the first time include Anheuser-Busch and Federal Express. Link: USA Today – Jan 12, 2006 – More Super Bowl Marketers shoot High-Def Ads

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