Wednesday, February 01, 2006
Equal Time On TV and Web
Consumers are spending more time with media than ever before. In 2005, TV use increased, and online continues to rival TV as the most-used medium according to a new consumer survey from JupiterResearch. The renewed growth of TV and ascendancy of the Internet represent a challenge to other media. The study found that the average online consumer is spending 14 hours per week online, which is the same amount of time he or she spends in front of the television. Meanwhile, the print medium is losing out: Barry Parr a JupiterResearch analyst pointed out that even the most intensive consumers of print products spend less time reading newspapers and magazines than they do surfing the Web or watching TV. He added that old-media content providers run the risk of "losing an entire generation of users" unless they start marketing their products on the Internet.