Wednesday, February 15, 2006

Nielsen Media to add College Students to national Sample

Media Daily News reports that on Tuesday Nielsen Media Research announced plans to add college students living away from home into its national TV ratings in early 2007, marking the first time it will incorporate a so-called "out-of-home" viewing segment into its regular ratings panel. Nielsen says the shift could boost estimates for some shows by as much as a full rating point. Links: MediaPost - Feb 15, 06 - Neilsen 101: Will add College Viewer, Boost Ratings by as much as 12%

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