Monday, February 27, 2006

Product Placement goes Higher Tech

CBS’s sitcom "Yes, Dear" raised the bar on product placement technology last April when it added a box of Kellogg's crackers into the show after it was shot. Now this new technique for "digital product placement" is catching on fast throughout CBS sitcoms, and Fox may be next. Marathon Ventures, the company behind Digital Brand Integration, has created a technology that catalogs each frame of video and narrows down the list of placement options for potential advertisers. "We have created a system that allows everybody involved to make more money," said David Brenner, founder and president of Marathon. Link: News.com Feb 26,’06 – Digital Product Placement alters TV landscape

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