Friday, February 10, 2006

Spot Runner signs Cendant

Cendant and Spot Runner strike Deal
This is a very effective way for a national company to assist their network of local brokers & agents. The Real Estate Services Division of Cendant and Spot Runner announced a deal for Spot Runner to provide preferred pricing on its television advertising production, planning and buying services to Cendant's 9,000 U.S.-based affiliated real estate offices and 260,000 sales associates. The agreement provides affiliates of Cendant's real estate brands (Century 21, Coldwell Banker, Coldwell Banker Commercial, ERA and Sotheby's International Realty) with preferred pricing on TV commercial development costs while taking advantage of a selection of several hundred branded television commercials customized for Cendant's brands by Spot Runner. The program will be rolled out to Cendant-affiliated brokers and sales associates during the next several months. Co-founded by Nick Grouf and David Waxman, Spot Runner is an Internet-based ad agency that allows local businesses to manage their commercial production, planning and buying through a self-serve online platform. Spot Runner has populated Cendant's customized ad library with hundreds templated commercials designed to maximize the use of photos images that real estate agents have come to rely upon to sell properties. Spot Runner personalizes the ads with the agents' or brokers' own information, including their name, headshot, logos and their own digital images. Based on information provided by the clients, Spot Runner's media planning engine will recommend personalized media plans that include major local broadcast and cable channels such as Fox News, Bravo, Lifetime, A&E and HGTV. Past SMM Post: Jan 29, '06 - Spotlight on Spot Runner

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