Saturday, March 25, 2006

Google to Enhance Ads in Maps

Beyond the traditional paid placement, Google Local is testing embedded ads in maps that use new icons and branding. For example, a search in New York for "booksellers" yielded little coffee icons in addition to the regular blue pins. Click the icons and a box layers over with a Barnes and Noble graphic under the words, "sponsored link." Link: – Google Test New Image Ads in Google Local

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