Wednesday, March 08, 2006

NHL Broadcasts are Ratings Challenged

AdAge reports that the National Hockey League’s on all-time attendance high, a sign that hard-core fans have returned after 2004-05 season labor lockout. But the casual fan is not back: TV ratings have fallen 21% on national partner NBC compared to ratings on ABC two years ago. Nielsen Media Research figures show the 21% drop, to be fair, NBC has had only four telecasts so far this season. On Comcast’s OLN, the league’s new cable partner, ratings are flat with that of ESPN2 two years ago, but are down more than 60% from games on ESPN in the 2003-04 season. Link: Mar 8, ’06 - HOCKEY FANS RETURN TO STADIUMS, BUT NOT TO TV

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