Broadband penetration grew 13% last year to 95.5 million homes, which means 68% of active home-Internet users now use a broadband connection, according to a study released today by Nielsen/NetRatings.
The report notes that Broadband’s high-speed access has changed the way people use their computers. The average person now spends 30.5 hours per month using their home computer; two years ago the average person spent only 25.5 hours at their PC each month. It is not just the high speed of broadband that has prompted significant changes in computer usage patterns, said Jon Gibs, senior director of media, Nielsen/NetRatings. Because broadband service is “always on,” people using it do not have to make a special effort to log on to use the Web. “The Internet has become an extension of the PC,” Mr. Gibs said. “Broadband enables people to jump on and jump off rather than set aside a block of time to use the Internet.” Link: AdAge.com Mar 15 ’06 – Rise in Broadband Changes Consumers’ Internet Habits