Thursday, April 06, 2006

Curbing Clutter

NBC Universal is testing whether cutting the "clutter" improves the value of the ads that run. Over the five-night test, which started this past Monday, one program airing on the USA Network will feature one-sixty second commercial verse the industries typical, which run between two to four minutes. Two 30-second ads will air in the shorter break. Insurer Allstate and drugstore chain Walgreen are participating in the test. Link: WSJ 04/05/06 – Teasing out the Effects of Clutter

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