Thursday, April 20, 2006

New Ad Models for TiVo

Tivo is developing new ad models different from the banner that pops up during the fast-forward mode. According to BusinessWeek, next month we can expect to see the new systems which will include interactive ads and ads on demand. Sony will be one of the new featured advertisiers showcasing their Bravia. The TiVo ads will allow viewers to choose from multiple endings and some are targeted at men while others at women (the concept was developed by McKinney & Silver). "Sony is even hoping that by offering 12 possible endings for its ad, viewers will be curious enough to watch them all." They can't be that lucky!

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