Thursday, May 04, 2006

Outdoor Ad Spending

Outdoor advertising's value has been a well-kept secret among advertisers who, since 1993, have steadily pushed revenue higher. Recent estimates released by the Outdoor Advertising Association of America state that Outdoor ad spending rose 11.4 percent in March with the overall 1st quarter growing at 7.7 percent. This makes the business the fastest growing major ad medium next to the Internet. The industry is currently experiencing a long-term expansion with the advent of new technologies, including digital billboards. Links: MediaPost 5/04/06 – Outdoor Marches On, – Look up! Big Bucks in Billboards

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