Tuesday, June 20, 2006

CBS Local News Goes Mobile

National content is great but many consumers are waiting to sample video on their portable video devices when they can get local news, weather and sports. A new service is about to offer local news video and it is coming to mobile phones for the first time. Twenty-five TV stations, including 16 owned-and-operated CBS stations in top markets, and WRAL, Capitol Broadcasting Corp.'s CBS affiliate in Raleigh, N.C., have begun to offer video newscasts called My Local TV. It will be available on Sprint’s “Power Vision” broadband-data service for a premium $4.95 monthly subscription. Link: Adweek 06/19/06 – Local CBS News Streamed to Cells

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