Friday, June 23, 2006

More Sports Viewing Moves Online

The success of online viewing of Sporting event are paving the road for the growth of Web companies like and They have focused on the small, but passionate fan base of so-called second-tier sports like tennis, cycling, beach volleyball and track and field and have built their business models around the online pay-per-view screenings of their events. This coming Monday will begin showing the first of some 250 Wimbledon matches however since 2004, sporting events have generated more than 500,000 paid subscriptions. While MediaZone and WCSN charge viewers, CBS and ESPN opt for free programming with advertising. CBS had a huge success with their innovative move to webcast this years NCAA finals and ESPN is currently streaming World Cup games online. Pay-per-view or ad supported model aside we have definitely turned the corner for sports viewing on the net. Links: USAToday 06/23/06 – More Sports go online for a fee Past SMM Post: Breaks Records 04/12/06 and Online Demand for CBS’s NCAA Tournament Surpasses Capacity 03/27/06

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