Monday, July 03, 2006

Go Mobile - Get Food Faster

Mobile phone applications and internet access are improving consumers ability to seach out information and save time from daily routines today more than ever. Mobo, launched in May 2006, lets NYC (beta test) customers order from restaurants and pay for meals using sms.

How it works? Customers create an account, which includes their credit card details. After signing up for the service, they can order online via, or by text message/sms. The order appears on the restaurant's in-store Mobo system, and is automatically billed to the customer's credit card. The restaurant confirms the order, and the customer receives a text message stating when the order will be ready for pick up. Each affiliated restaurant has a separate Mobo Pick Up counter, so Mobo users can walk straight to the counter, state their name and last four digits of their phone number, and pick up their food.

According to Mobo, the benefits for partnering restaurants are increased profits from new Mobo customers, higher average order amounts, increased customer loyalty and improved operating efficiency. Customers save time (which IS the new currency), get a bit of that oh so coveted VIP treatment with their takeaways, and vendors increase profits. I see this as being a viable platform to add sponsorship elements to! UPDATE: September 20, 2006 I ran across this in the Wall Street Journal - Text Messaging Speeds Up Fast-Food Orders

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