Tuesday, July 18, 2006

Mobile TV Show lines Up the Advertisers

Projections of how many Americans are likely to adopt mobile video vary wildly however I believe that it will soon be the place to be. Market analysis firm Jupiter Research recently estimated that the number of regular users of mobile video will grow to about 12 million by 2010. Currently mobile television programmer GoTV Networks has about 100,000 subscribers for its stable of 12 premium channels. Today they announced plans to premiere a made-for-mobile reality show that will be one of the first significant programming experiments for the emerging cellular video business. “Primped”, a 30-episode unscripted series in the makeover genre that runs for six weeks. The show has more than 12 advertisers (including Conair, Dollhouse, Divina, Biatta Intimates and Union Bay) with branded integration in the show. Each episode of “Primped” runs for two to four minutes, and new editions debut every weekday. Sprint customers with access to mobile TV content can get all 30 episodes for $6.99. The series will be available for purchase for the rest of the year. Link: TVWeek.com 07/17/06 - Tiny Time Slot, Big Plan

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