Tuesday, August 29, 2006

Cables Political Ad Growth

As campaign season ratchets up, television ad spend is on track to possibly break the 2002 record. But unlike previous midterm election years, candidates are devoting more money than ever to cable TV in an effort to target voters more precisely. Though most political ad dollars traditionally are spent after Labor Day, tight primaries and early spending on House, Senate and gubernatorial races have pushed local TV-ad spending above 311 million as of mid-August, up 45% from the same point in 2004 and more than three times as much as in 2002, according to TNS Media Intelligence. All political ad buys by mid-year, including issue ads, ballot initiatives and other issues, have pushed spending above 700 million nationally, according to the WSJ. National Cable Communications (NCC), the spot cable-ad rep firm estimates about 200 million will be spent on local and national cable spots this cycle. Link: WSJ.com 08/28/06 - As TV Campaign Spending Soars,Cable Outlets Attract More Dollars

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