Thursday, August 17, 2006

DVR Household and User Profile

According to the latest data from Mediamark Research, 8.6% of U.S. adults reported having a DVR in their household. That percentage rose to 11.2% of adult households in the Spring 2006 release. The spring data shows that more than a third of adults with DVRs have a college degree, 17.1% live in households where average income surpasses $150,000 and 15.7% live in homes worth more than $500,000, according to new data from Mediamark Research. The report also found adults with DVRs are 81% more likely to be heavy Internet users, but 23% less likely to be heavy TV viewers. In addition, new consumer research from Leichtman Research Group found that sixty percent of all digital cable subscribers have used VOD and about 12% of households in the United States now have a DVR, up from 3% just two years ago. Links: MediaPost – Research Brief 08/17/06 – Adults in DVR Households Read More, Surf More and Watch TV More also Leichtman Research Group 07/27/06 – DVR and VOD User and Usage Continue to Grow

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