Friday, August 04, 2006

eMedia Exchange

e-Media Exchange could put the ad-buying/selling world on its ear. eBay is bringing its auction format to the ad world by connecting buyers and sellers of TV advertising in an online exchange. They are testing the new service, called the E-Media Exchange, with leading marketers, agencies and cable networks, including Toyota Motor, Wal-Mart Stores, Microsoft, Hewlett-Packard and Home Depot, as well as a handful of media buyers including Interpublic Group's Magna Global. These companies are set to spend around $50 million combined to purchase ads on the exchange, which is supplied and managed by eBay. The test is located at This move is intended as a first step in establishing a market value for TV spots, based on true demand. Links: AdWeek 08/04/06 - EBay Powers Online TV Ad Exchange, AdAge 08/04/06 - Marketers Release Details of Online TV Trading System

1 comment:

  1. Looks like you really keep up on your media knowledge! You always post interesting insights. Thanks.