Friday, August 11, 2006

Goodbye ABC Sports

Time's are changing and apparently so is the guard. Gone is the long running ABC Monday Night Football (see past SMM Post - 12/26/06 The End of an Era for ABC). To the television history books goes ABC's Wide World of Sports. As of September 2, 2006 the ABC Sports brand will be put to rest. The Walt Disney Company will start a major branding campaign, "ESPN on ABC," will extend ESPN, the large cable sports network, as the umbrella TV sports programming brand on the ABC Television Network. Now when viewers tune in on ABC, all sports programming will have the exact on-air graphics look of ESPN. The last sporting event televised by ABC Sports will be the Little League World Series on Sunday, August 27. Links: MediaDailyNews.com 08/11/06 - ESPN Takes Over ABC Sports, Drop Kicks ABC Brand, MediaWeek.com 08/11/06 - ESPN Brand to Be Tagged on All ABC Sports Content

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