Monday, August 07, 2006
Google and MTV Networks team for video AdSense
Google announced earlier today that it had entered into a syndication deal with Viacom's MTV Networks. The plan is to syndicate a host of video clips, both professionally produced and user-generated, to publisher sites in the AdSense network. Google originally broke the news that it was integrating video into it’s successful AdSense product this past May however now that the first big name has signed on with clips from such popular MTV Networks shows as "Laguna Beach" and "SpongeBob SquarePants", it should draw a lot more interest. The deal will split ad revenue between the hosting site, Viacom and Google. If the test, which will begin later this month, proves promising, it could help change the business model for distributing video online and improve on AdSense's revenues, which last year totaled $2.7 billion.