Friday, August 25, 2006

Outdoor Advertising and Wireless Technology

Kudos to CBS for its willingness to try something radically new. They are about to introduce a new marketing campaign that combines outdoor advertising and wireless distribution. I think that you'll agree that they have stepped out of the box by developing video clips to preview their fall primetime lineup and are streaming them to anyone with a Bluetooth-enabled mobile device that passes within 36 feet of a technologically enhanced billboard. Located in Grand Central Station in New York City, the billboards will enable a person to watch a clip from a number of the new season upcoming programs including Shark, Smith, Jericho, The Class and CSI. Once a viewer activates their cell phone or PDA, the clip is downloaded via Bluetooth connectivity and then played on their wireless screen almost instantly. The content then can be saved or passed on to someone else. Link: WSJ 08/24/06 - CBS Touts New Shows in Video Clips, 08/24/06 - CBS to Use Bluetooth wireless to Market new Shows

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