Thursday, September 07, 2006

Monetizing the Smallest Screen

I’m a big supporter of the emerging mobile advertising industry. London-based Informa Telecoms & Media said in its recently released report that the proliferation of cheap, high quality multimedia mobile handsets together with the growth in high-speed networks would trigger a sharp upturn in mobile advertising. For 2006, Informa has forecast mobile advertising spending of $871 million, rising to $1.5 billion by the end of 2007. I have seen a few varied reports predicting Mobile Ad Spend growth. The Shosteck Group Study released last month estimates Mobile Advertising will be worth $10 Billion by 2010. Informa estimates $11 Billion within 5 years. Either number still suggests that Mobile is currently the fastest growing advertising medium. Link: Reuters 09/07/06 - Mobile Ad Spending set to Jump

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