Wednesday, October 25, 2006
NFL Investment Paying off for ESPN
The Giants’ 36-22 victory over the Cowboys on ESPN’s Monday Night Football was viewed by the largest audience in the history of cable television according to an ESPN spokesperson. The network stated that the NFL contest was seen in an average of 11.807 million homes, based on a 12.8 rating, translating to 16.028 million viewers two-plus. The previous record was CNN’s November 1993 NAFTA debate between then-Vice President Al Gore and Ross Perot on Larry King Live, which was seen in 11.174 million homes. The MNF ratings also topped those for four CNN telecasts of the Gulf War in 1991, topped by 11.742 million homes Jan. 17 of that year.