Thursday, December 28, 2006

Outdoor Advertisings Future holds Promise & Problems

2006 was a big growth year for outdoor advertising industry. In the final quarter of the year we witnessed several big moves for the business, including the awarding of the country's most valuable municipal mass-transit contracts and a new state law to substantially reduce outdoor signage which could become a model for copycat legislation by other states. Outside the United States, however, the second-largest city in the world São Paulo, Brazil passed even more drastic legislation banning outdoor advertising altogether. Link: Media Daily News, Dec 28, 2006 - 2006 Great Year For Outdoor: Future Holds Promise, Problems

Wednesday, December 27, 2006

Yahoo's future with 'Panama'

Yahoo hopes to put a weak 2006 behind it with the full release of its 'Panama' advertising platform in early 2007. The company would love to forget a year in which it lost search market share to Google, saw online ad revenues increase at a slower-than-expected pace and watched its share price plummet by 40%. But while Yahoo spent the last two years developing 'Panama,' which is supposed to narrow the gap with online search and advertising leader Google by increasing the accuracy of search-related ads and the accompanying click-throughs, companies like Google have already moved beyond search into 'non-premium' online ad venues, inking deals with social networking sites like MySpace while also encroaching into Yahoo's specialty, online branded advertising. Links: BusinessWeek Dec 26, 2006 - Why Yahoo's Panama Won't Be Enough, Blog - Don Dodge: Why Yahoo's Panama Project won't be enough

Tuesday, December 26, 2006

Significant Advance for Mobile Advertising

Verizon announced that early next year it would allow limited banner advertising on news, weather, sports and other Internet sites that appear on their mobile phones. The company's decision is a significant and cautious advance into the world of small screen advertising. Despite confidence that mobile advertising is "poised to take off", Verizon, major ad agencies and national brands are still unsure of the absolute value of the medium. All of the players are walking a fine line between reaching potential customers and annoying or inconveniencing them. Ad agencies maintain that until decent video and ad placement are available on mobile phones, it will not be a limited advertising medium. According to industry analysts, mobile ad spending was $45 million in 2005 and will probably increase to approximately $150 million this year. Mobile advertiser could spend as much as $1.3 billion by 2010. Link: NYTimes Dec 26, 2006 -Verizon to Allow Ads on Its Mobile Phones

Thursday, December 21, 2006

The America Channel Grabs Rights to College Sports

As college sports leagues increasingly operate their own networks, a new contender has entered the field. The yet-to-be-launched America Channel has swooped up broadcast rights for a slew of sports events, albeit for lower-profile conferences. TAC, scheduled to debut next summer, will use telco TV as its distribution backbone. It's picked up the rights to basketball and football competition for eight NCAA Division 1 conferences, involving some 80 universities in 50 markets; most in top 20 markets. Links: MediaDailyNews Dec 21, 2006 - America Channel Debuts in 2007, Grabs Rights To College Sports, The America Channel website.

Thursday, December 14, 2006

Ad-supported cable viewership up 29%, broadcast falls 17%

The driving force in TV growth is cable, says Jack Wakshlag, chief research officer of Turner Broadcasting. Viewing of ad-supported cable is 29% higher than five years ago, with adults 18-49 now watching 15 hours per week. Broadcast viewing has fallen 17% to 8.5 hours per person per week. Link: Media Daily News, Dec 14, 06 - Ad-supported cable viewership up 29%, broadcast falls 17%

Monday, December 04, 2006

Advertising Trends in the U.S.

An interesting story in todays NY Times compares the advertising trends in the U.S. with the U.K, where online is growing at a remarkable 40 percent a year and is expected to account for 10.5 percent of all advertising at the end of this year verses 5.6 in the U.S. What’s the primary difference? Some say the difference comes down to American media's reliance on television. TV spending is expected to top $72 billion in the U.S. this year; In Britain most advertising is national, there are fewer TV channels and the audience is much smaller, so far less is spent on TV. and local markets in the U.S. have been slow to spend on the web. Link: The New York Times – Dec 4, 2006 – The Future of Web Ads Is in Britian