Thursday, December 28, 2006

Outdoor Advertisings Future holds Promise & Problems

2006 was a big growth year for outdoor advertising industry. In the final quarter of the year we witnessed several big moves for the business, including the awarding of the country's most valuable municipal mass-transit contracts and a new state law to substantially reduce outdoor signage which could become a model for copycat legislation by other states. Outside the United States, however, the second-largest city in the world São Paulo, Brazil passed even more drastic legislation banning outdoor advertising altogether. Link: Media Daily News, Dec 28, 2006 - 2006 Great Year For Outdoor: Future Holds Promise, Problems

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