Tuesday, December 26, 2006

Significant Advance for Mobile Advertising

Verizon announced that early next year it would allow limited banner advertising on news, weather, sports and other Internet sites that appear on their mobile phones. The company's decision is a significant and cautious advance into the world of small screen advertising. Despite confidence that mobile advertising is "poised to take off", Verizon, major ad agencies and national brands are still unsure of the absolute value of the medium. All of the players are walking a fine line between reaching potential customers and annoying or inconveniencing them. Ad agencies maintain that until decent video and ad placement are available on mobile phones, it will not be a limited advertising medium. According to industry analysts, mobile ad spending was $45 million in 2005 and will probably increase to approximately $150 million this year. Mobile advertiser could spend as much as $1.3 billion by 2010. Link: NYTimes Dec 26, 2006 -Verizon to Allow Ads on Its Mobile Phones

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