Wednesday, December 27, 2006
Yahoo's future with 'Panama'
Yahoo hopes to put a weak 2006 behind it with the full release of its 'Panama' advertising platform in early 2007. The company would love to forget a year in which it lost search market share to Google, saw online ad revenues increase at a slower-than-expected pace and watched its share price plummet by 40%. But while Yahoo spent the last two years developing 'Panama,' which is supposed to narrow the gap with online search and advertising leader Google by increasing the accuracy of search-related ads and the accompanying click-throughs, companies like Google have already moved beyond search into 'non-premium' online ad venues, inking deals with social networking sites like MySpace while also encroaching into Yahoo's specialty, online branded advertising. Links: BusinessWeek Dec 26, 2006 - Why Yahoo's Panama Won't Be Enough, Blog - Don Dodge: Why Yahoo's Panama Project won't be enough