Thursday, December 13, 2007
According to the study, ratings increase just over 15% due to DVR playback from live to live-plus-seven. The average rating against adults aged 18-49 was 2.5 for live viewing and 2.9 for live-plus-seven viewing; an increase of only 16.7%. While fast-forwarding through the ads is still an issue, not all people who use a DVR fast-forward. The data show that less than half of people who watch a recorded program fast-forward through the ads during playback. Equally significant, the top 10 most-DVR'd primetime shows among adults 18-49 experience as much as 58% of playback on the same day (CBS's Survivor: China) and as little as 27%.
Tuesday, November 27, 2007
Thursday, November 15, 2007
Modstream has developed a shopping cart handles where messages are wirelessly streamed to a small screen in a hard plastic case that replaces the standard shopping cart handle. Advertisers and retailers log on to modstream.com to enter their messages, selecting stores where they want their message to appear. Messages can be run across a complete chain or targeted to specific regions, stores or times of day. Since the messages can be changed on the fly, it's easy to adapt the ads for short-run sales or clearance items.
Since a a high percentage of purchase decisions are made by consumers while they're shopping, it makes sense to target them while they're in the aisles. Modstream states that their message handles will stand up to rain and snow, and have a 5-year battery life. The system is currently being tested at Home Depot stores in eight states.
Tuesday, November 13, 2007
Not to be left behind in the dining category is Papa John’s Pizza, which is offering its mobile savvy customers a new alternative: ordering via text message. It’s an innovative step that might help boost the company’s sales, and also will allow for more direct-to-consumer mobile marketing, including coupons and menu updates sent to users’ phones. Links: WSJ.com Nov , click Papa John's Pizza gets Finger Friendler, IntoMobile.com - AT&T launches nationwide mobile banking
Wednesday, October 24, 2007
AOL has quietly assembled a number of good mobile assets over the past couple of years, and they may become a force in the market. Obviously, its purchase of Third Screen Media puts the company into the mobile ad market in a big way. But its new partnership with off-deck content provider ThumbPlay gives it a range of content. If AOL actually can distribute these services and gain traction, then it may have a way to use mobile to get the brand back into users' hearts and minds. Between Yahoo's mobile search play and AOL's mobile portal play, it seems as if also-ran brands are using mobile as a kind of comeback platform. Link(s): Media Post, Oct 24, 2007 - AOL Follows The Mobile Trail and AOL press release
Monday, October 15, 2007
Thursday, October 04, 2007
Tuesday, September 18, 2007
Tuesday, September 11, 2007
Friday, September 07, 2007
Thursday, September 06, 2007
Wednesday, August 22, 2007
Tuesday, August 21, 2007
Tuesday, August 07, 2007
In the study, VSS predicts that online advertising will increase by over 21% per year, totalling to over $62 billion by 2011, a few billion dollars bigger than newspaper advertising which is expected at $60 billion. Broadcast, cable, and satellite TV advertising still takes the biggest slice of the cake, foreseen to reach $86 billion.
“The path of online advertising and newspaper advertising is a continuation of what we’ve been observing for many years, but it is finally getting to the point where the lines will cross,” said James Rutherfurd, managing director at VSS.
As Americans spend more and more time online, one can’t help to ask if this gradual shift to digital media be the gradual death of newspaper production. Link: MediaDailyNews.com Aug. 07, 2007 - Time Spent With Media Falters, Digital Spawns Shorter Attention Spans
Tuesday, July 24, 2007
Thursday, July 19, 2007
Wednesday, July 18, 2007
Tuesday, July 10, 2007
Friday, June 29, 2007
Thursday, June 28, 2007
Wednesday, June 27, 2007
Saturday, June 23, 2007
Friday, June 22, 2007
Outdoor Broadcasting Network ’s (OBN), is a Canadian media company that markets the largest network of LED video boards in Country. They have come up with this cleaver idea and have developed and deployed a new technology which programs weather triggers into a video board campaign so that creative will change from Leaping Horse’s Merlot red wine (when the temperature is under 20C) to Chardonnay when it gets above 20C. This provides Lifford Wine Agency (the wine agent for Leaping Horse in the province of Ontario) with a terrific way to target consumers when they may be more receptive to one wine choice over another.
The campaign starts in mid June and will run in Toronto, Hamilton and Cambridge. Production was handled in-house by OBN who took static OOH ads and created full motion video spots. Digital signage networks are turning up everywhere these days and leveraging technology to create unique advertising solutions that engage viewers will help the emerging industry win many future loyal clients.
Thursday, June 21, 2007
Wednesday, June 20, 2007
The industry is still very much in the nail biting “Wild West” phase and currently network and content providers and advertisers alike all have more questions than answers. Advertisers are asking; “Where does mobile fit in our overall strategy”? Will it follow consumers who are fleeing other platforms? Will it address and engage them in ways other media cannot? Is it just another extension of online? Given its out of home mobility and ability to activate billboards and packaging, is it more a part of the outdoor strategy? These are some of the questions that need to be addressed. Part II - next week I will begin to shed some light on these and other concerns. As always, your comments and suggestions are welcome.
Thursday, June 14, 2007
Apparently I’m not alone in this thought process and the Energy and Commerce Committee's Subcommittee on Health is looking over a multi-pronged bill concerning health in the US. Some of the items being considered are an amendment to the Federal Food, Drug and Cosmetic Act "to improve drug safety." Advertising Policy is one of the primary concerns. Here are some of the proposed changes: an ad may need government approval: "the risk evaluation and mitigation strategy for a drug may require that the applicant submit...advertisement of the drug for pre-clearance." The appropriate authorities would have 45 days for review. Second, if there have been any "significant adverse events" or other risk associated with the drug, this must be part of an advertisement, and "advertisements lacking such disclosure would be false or misleading." Finally, the bill states that "the risk evaluation and mitigation strategy for a drug may require that for a fixed period after initial approval, not to exceed three years, the applicant not issue or cause to be issued direct-to-consumer advertisements..."
I’m all for putting a few controls into place however this sounds like bureaucratic BS at it’s finest. One thing we know for sure is nothing will change fast. There are far to many companies involved with very large vested interests.
Monday, June 11, 2007
There is nothing surprising here with the results. Technology is changing the future of news delivery as much as Media consumption habits are changing with the generations. In the 2002 movie Minority Report, a passenger on a subway train gets constantly updated news on a flexible, translucent, portable flat-panel device that he carries with him. This is not very far fetched and it is just 5 years later. Now would this be TV or Online, newspaper or some new variations of all of them? I Believe that no matter what the platform is, integrated media systems will revolutionize the methods for acquiring, packaging, organizing and delivering the news in the not-too-distant future and our current definitions of television, online, newspapers will be noted in history.
Wednesday, June 06, 2007
Tuesday, June 05, 2007
Friday, June 01, 2007
Thursday, May 31, 2007
Friday, May 18, 2007
- Innovation - NOT instant perfection. Launch early and often- get to the market.
- Share everything you can - Information is KEY and powerful.
- You’re brilliant - we are hiring. Hire generalists that can speak to all areas of your organization. Specialists create silos.
- A license to pursue your dreams - Give people a choice as to where they would like to invest their time and thinking.
- Ideas come from everywhere - The Power of many wins.
- Don’t politic - use data. Consensus of data wins not power or hierarchy.
- Creativity loves constraint - stay in the sandbox and focus on direction/output.
- Users and Usage are Key - Money will follow.
- Don’t kill projects - morph them. Adjust or tweak and move on.
I have found that the notions origionally were the handiwork of Marissa Mayer who is supposedly to be one of the brightest and the best at Google. If you want to read more about her I’ve attached some links below. BusinessWeek apparently liked Google’s Nine notions as well. Links: BusinessWeek May 17, 2007 - Nine Notions of Innovation, Articles on Marissa Mayer - Businessweek: June 19, 2006 - Marissa Mayer: The Talent Scout and Businessweek: Oct 03, 2005 - Managing Googles Idea Factory.