Monday, January 29, 2007

The Cable Advertising and Internet Advertising Bureaus both greatly influenced the direction and growth of their perspective industies during the past two decades. Today the Out-of-Home Video Advertising Bureau (OVAB) formally launched, announcing the membership roster and officers overseeing the organization. Formed and funded by industry leaders at 10 companies, the organization will help provide standards and best practices for the out-of-home video advertising industry and foster collaboration between agencies and out-of-home video ad networks. OVAB was formed by a majority of the largest out-of-home video ad networks in order to eradicate adoption barriers for the medium. The current membership includes Adspace Network, Captivate Network, Channel M, ClubCom, Office Media Network, Premier Retail Network, Reactrix Systems, Simon Brand Ventures, The Hotel Networks and Transit Television Network. Mike DiFranza, Captivate Network President, will serve as the chairman and acting president, while the group actively recruits for a full time president. Gerry Jones of Hotel Network will serve as the group's treasurer, and Mike Quinn of Premier Retail Network will serve as secretary. Details in Tuesday's RBR and TVBR Daily Epapers. Link:

Monday, January 08, 2007

Yahoo Enters the Mobile Search Market

In a bid to restore investor faith and aggressively drive into the mobile search market, Yahoo will announce a new version of Go, its mobile phone search software, today at the Consumer Electronics Show in Las Vegas. About 500 million people use Yahoo services via their PCs, where it is second to Google in Web search. However, as mobile phones outsold PCs by about 4-to-1 in Q3 of last year, Yahoo has opted to plunge into the mobile search market. Go's oneSearch function classifies queries by type to provide the user with a more efficient search. Yahoo will use Web ads to encourage users to download the software themselves, rather than relying on mobile service providers or handset manufacturers. The company will announce partnerships with Motorola, Nokia, Samsung and Research in Motion under which the software will be included with handsets. Competition should be fierce: Apple is working on a mobile phone and Google has introduced mobile versions of its services. Links: MarketWatch Jan 08, 2007 - With lead slipping, Yahoo focuses on wireless, Jan 08, 2007 - Yahoo Releases New Version of Mobile-Phone Software

Wednesday, January 03, 2007

ESPNU, MAAC Basketball Reach TV Deal

It sure has been high time for low-profile sports conferences recently. Cable networks are battling each other to secure the rights to as many live college games as possible and tis has put small conferences are suddenly in demand. Alumni of Iona College, Manhattan College and Fairfield University can now catch their team’s college-basketball games on ESPNU as part of a three-year agreement between the network and the Metro Atlantic Athletic Conference. The agreement allows the network to broadcast at least eight of the conference's regular-season men's basketball games a year. The deal comes several weeks after the America Channel said it had reached deals with eight low- to mid-tier conferences to cover games starting this fall. Links: Multichannel News 01/03/97 – ESPNU Reaches MAAC Deal, Past SMM Post: 12/21/06 – The America Channel Grabs Rights to College Sports