Thursday, February 15, 2007

What DVR Users Are Really Doing

Nielsen told its national TV clients Thursday that there are significant differences in the way viewers use digital-video recorders, depending upon how soon after the original telecast they play back the recording and what genre of programming they are watching. It said that DVR playback that occurs closest to the original telecast retains more of the audience during commercials than DVR playback that occurs further out; and that certain genres, such as sports and news, have higher levels of live viewing, with DVR playback occurring closer to the original telecast than average. About 20% of households have some form of personal video device, Nielsen said. Link: MultiChannel News Feb 15, 2007 - What Nielsen Discovered About DVR Playback