Wednesday, March 07, 2007

March Madness for CSTV

For the first time ever, CSTV will air two first-round out-of-market games from the 2007 NCAA Division I Men’s Basketball Championship in their entirety, complementing sister company CBS Sports’ exclusive live network coverage of the tournament. CSTV will make its March Madness debut Thursday, March 15 and Friday, March 16. The broadcasts will be produced by CBS Sports with CBS announcers and graphics. Link: MultiChannel News 03/04/07 - CSTV Feels March Madness

Saturday, March 03, 2007

TV Ads becoming Commonplace Outside the Home

Place-based advertising in settings including grocery stores, gas pumps and office buildings is becoming a viable medium for marketers to send their messages to consumers -- in a forum in which they can't change channels. New standards for buying and selling the ads, as well as rating their success, are emerging for the fledgling segment, which has a presence in at least 37,000 venues nationwide, according to Profitable Channels. Link: The New York Times 03/02/07 - Away From Home, TV Ads are Inescapable