Tuesday, April 03, 2007
Partnership for Google's TV Advertising System
Google has an important partner for the new TV ads system. "EchoStar Communications Corporation and Google announced today that the companies have entered into a partnership agreement to introduce the first automated system for buying, selling, delivering and measuring television ads on EchoStar DISH Network's 125 national satellite programming networks. Google will have access to a portion of DISH Network's advertising inventory that spans across all channels and dayparts. The agreement is the first of its kind for a national pay-TV provider and Google."The ads are bought through the same interface as AdWords and their performance will be measured by aggregating anonymized metrics from the set-top-boxes. Google will target the ads to the shows and not to their viewers: advertisers will be able to choose the "demographic, daypart and channel and pay only for actual impressions delivered".