Thursday, May 31, 2007

Commercial Ratings – Power in the DVR Viewers Hands

This month, Nielsen Media Research began measuring how TV viewing habits have changed and they released their report on “commercial ratings” this morning. Finding: More than half of digital video recorder (DVR) users fast-forwarded through commercials while watching prime-time network fare. With 17 percent of the nation’s TV viewers armed with DVRs, 10 percent of broadcasting primetime programming is now time-shifted. On a positive note, when you combine time-shifted numbers (out to three days) with live numbers, Nielsen said viewership of the typical prime-time show increases by 73 percent. For example, The Office jumps from 3.11 to 3.36 among the 18-49 demographic. This is no surprise, as previous ratings didn’t include the time-shifted ratings, and not everyone who watches shows on DVRs are skipping the ads(just halp of them), so there’s a net increase on paper. But when all is said and done, the simple fact remains: people with DVRs skip most of the commercials, and DVR penetration is climbing fast. I think it’s pretty obvious where this is going. Link(s): TVweek.com May 31, 2007, AP May 31, 2007 - More than half of DVR viewers skipping commercials, Nielsen says in first ad study

Friday, May 18, 2007

9 points on how Google Innovates

Innovation is something that many people/companies try but fail to do. At Google it is part of the company culture. Yesterdays keynote speaker at the DSE (Digital Signage Expo) was Google’s Jim Lecinski (Midwest Regional Director) speaking about the company’s Nine Notions of Innovation.


  • Innovation - NOT instant perfection. Launch early and often- get to the market.
  • Share everything you can - Information is KEY and powerful.
  • You’re brilliant - we are hiring. Hire generalists that can speak to all areas of your organization. Specialists create silos.
  • A license to pursue your dreams - Give people a choice as to where they would like to invest their time and thinking.
  • Ideas come from everywhere - The Power of many wins.
  • Don’t politic - use data. Consensus of data wins not power or hierarchy.
  • Creativity loves constraint - stay in the sandbox and focus on direction/output.
  • Users and Usage are Key - Money will follow.
  • Don’t kill projects - morph them. Adjust or tweak and move on.

I have found that the notions origionally were the handiwork of Marissa Mayer who is supposedly to be one of the brightest and the best at Google. If you want to read more about her I’ve attached some links below. BusinessWeek apparently liked Google’s Nine notions as well. Links: BusinessWeek May 17, 2007 - Nine Notions of Innovation, Articles on Marissa Mayer - Businessweek: June 19, 2006 - Marissa Mayer: The Talent Scout and Businessweek: Oct 03, 2005 - Managing Googles Idea Factory.