Wednesday, June 06, 2007

eBay, Bid4Spots launch Online Bid for Radio Advertising

eBay began taking bids for radio spots today as the online auction leader expands into offline ads. The company is auctioning advertising airtime on 2,300 participating U.S. radio stations, expanding on an existing plan to sell cable television ads. EBay is partnering with Bid4Spots (Encino,Ca.) to power the eBay Media Marketplace for Radio. The new U.S. auction market for radio advertising will go live today and include both conventional terrestrial radio and Internet radio advertising. Stations in all of the 300 top-ranked radio markets are covered. Available inventory is determined by participating radio stations and what they choose to sell for the next week. Available advertising inventory includes primetime spots. Some 90 percent are in morning “drive time,” midday or evening commute hours from Monday through Friday. EBay’s own radio auctions target last-minute ad buyers. This flexibility enables stations to be extremely aggressive in their pricing,

1 comment:

  1. You really gotta be smart in advertising an auction in eBay. We need to make people curious about your item. I had eBay auction list that are ending very soon with NO bids. You might want to check them.

    eBay Auctions Ending Soon With No Bids