Monday, June 11, 2007

TV is on Top for News, but Change is in Sight

A new Harris Poll survey shows that television is the top source for news among US citizens, beating out #2 online 26%-18%, but the group participants also expect that this order will flip within five years, when online will be on top with 25% to television's 22%. Cable is expected to show a modest 14%-15% increase over the same period, with a slight 12%-11% drop-off for radio and 12%-10% drop-off for major daily newspapers.

There is nothing surprising here with the results. Technology is changing the future of news delivery as much as Media consumption habits are changing with the generations. In the 2002 movie Minority Report, a passenger on a subway train gets constantly updated news on a flexible, translucent, portable flat-panel device that he carries with him. This is not very far fetched and it is just 5 years later. Now would this be TV or Online, newspaper or some new variations of all of them? I Believe that no matter what the platform is, integrated media systems will revolutionize the methods for acquiring, packaging, organizing and delivering the news in the not-too-distant future and our current definitions of television, online, newspapers will be noted in history.

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