Wednesday, July 18, 2007
Google's Ad FootPrint Grows
More than two years after first testing the sale of magazine ads, Google's print ad program has left beta and now allows AdWords advertisers to place ads in more than 225 newspapers across the United States. Google began testing the newspaper ad auction for a small group of advertisers last November with roughly 70 newspaper partners, including The Washington Post and The New York Times. Late Tuesday, the company said it will open the program to the "hundreds of thousands" of U.S. advertisers and agencies that use its online ad platform and increased the number of participating papers to cover most of the country’s most populous areas. Link: AdAge.com July 17, 2007 - Google Print Ads Now Used by 225 Newspapers.