Tuesday, July 10, 2007

Interactive OOH Ad Campaign Launches in Las Vegas

At Monster Media they state that their mission is to be the leading alternative media company. Those are big shoes to fill in today embryonic digital signage business however they are certainly leading the pack and helping the industry to stretch it’s creative and technological limits. To date they have released three applications that allow people to directly interact with large projected ads using only body movements. Yesterday Travelzoo announced a partnership with them and unveiled a campaign that will create interactive place-based displays in Las Vegas' McCarran International Airport. The interactive "What's the Deal with Travelzoo?" campaign encourages travelers to participate in the advertisements. The 8’x20’ real time projected images will show travel deals and allow airport guest to directly interact with the brand. Link: View images and video of the advertisements

No comments:

Post a Comment