Thursday, July 19, 2007

PRN and NBCU Partner to sell Ads

Premier Retail Network - creator of the world's largest OOH in-store media network has announced an agreement with NBC Universal. For some time, NBCU has provided programming to PRN and bought space on its networks, which include channels in Wal-Mart and Costco. The new deal will allow it to sell ads to select marketers on PRN's network that's available at supermarket checkout counters. The synergies between the two partners should be strong because NBCU O&O Stations fit nicely with PRN's "Supermarket Checkout TV" 1,000 plus store locations. Link: MediaDaily News - July 19 '07 - In-Store Reach: NBCU joins with PRN

No comments:

Post a Comment