Tuesday, July 24, 2007

The Screening of America - The Battle Begins in Offices

Yesterday I read a brief article about The Wall Street Journal's OOH office signage network expanding from thier current lobby locations, into office building elevators. This is the first big push that I have noticed between competing OOH Digital signage companies for real estate. This has been Gannett's Captivate Networks turf up until now and the battle should be be interesting. Well the second salvo has apparently been fired with MediaDaily Post reporting this morning that... "In a sign that the office media marketplace is expanding and growing more competitive, Gannett Co.'s Captivate Network this morning unveiled plans to expand its digital video screens beyond its core base of elevators in high-rise office buildings in major markets to also include low-rise buildings and office parks in important suburban areas. Unlike the high-rise buildings, provide a significant amount of programming and advertising "dwell time" to workers riding elevators, the new Captivate Suburban Network will feature digital video screens in lobby areas, or in the blank wall spaces situated between elevator banks."... Link: July 24, 2007 Captivate Expands beyond the Elevators, Will Blurb the Burbs

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