Wednesday, August 22, 2007

20% of Homes now have a DVR

According to a new survey from Leichtman Research Group, more than 20% of homes now have a DVR, up from just 1 in 13 homes two years ago. Leichtman's survey also revealed that 53% of DVR owners reported owning an HDTV set. Link: MultiChannel News, Aug 22, 2007 - DVRs Nested In One-in-Five Homes, Survey Say

Tuesday, August 21, 2007

Time Warner Cable Plan Multimedia Marketing Tool

Time Warner Cable Media Sales has asked Live Oak Interactive to develop a multimedia marketing tool that would allow the cable company to move seamlessly between traditional television advertising platforms and Internet-based marketing. The system is scheduled to be rolled out in two markets in September, followed potentially by a national launch. Link: Media Daily News, Aug 21, 2007 - TV Advertisers Adopt Systems To Play Cross-Platform Ads

Tuesday, August 07, 2007

Online ads to overtake newspapers in 2011?

Online advertising in the US is expected to grow bigger than newspaper advertising by 2011, as shown in the annual media research report by Veronis Suhler Stevenson (VSS).
In the study, VSS predicts that online advertising will increase by over 21% per year, totalling to over $62 billion by 2011, a few billion dollars bigger than newspaper advertising which is expected at $60 billion. Broadcast, cable, and satellite TV advertising still takes the biggest slice of the cake, foreseen to reach $86 billion.
“The path of online advertising and newspaper advertising is a continuation of what we’ve been observing for many years, but it is finally getting to the point where the lines will cross,” said James Rutherfurd, managing director at VSS.
As Americans spend more and more time online, one can’t help to ask if this gradual shift to digital media be the gradual death of newspaper production. Link: Aug. 07, 2007 - Time Spent With Media Falters, Digital Spawns Shorter Attention Spans