
- Insight and vision on emerging media, technology & trends in today's digital landscape -
Tuesday, August 21, 2007
Time Warner Cable Plan Multimedia Marketing Tool
Time Warner Cable Media Sales has asked Live Oak Interactive to develop a multimedia marketing tool that would allow the cable company to move seamlessly between traditional television advertising
platforms and Internet-based marketing. The system is scheduled to be rolled out in two markets in September, followed potentially by a national launch. Link: Media Daily News, Aug 21, 2007 - TV Advertisers Adopt Systems To Play Cross-Platform Ads

Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment