Tuesday, August 21, 2007

Time Warner Cable Plan Multimedia Marketing Tool

Time Warner Cable Media Sales has asked Live Oak Interactive to develop a multimedia marketing tool that would allow the cable company to move seamlessly between traditional television advertising platforms and Internet-based marketing. The system is scheduled to be rolled out in two markets in September, followed potentially by a national launch. Link: Media Daily News, Aug 21, 2007 - TV Advertisers Adopt Systems To Play Cross-Platform Ads

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