Tuesday, September 18, 2007

Google Upping the Volume on Mobile Ads

Recently Google released its AdWords on mobile. Today it followed up by announcing the availability of AdSense for Mobile devices. Obviously their moves are to capitalize on the geometrically increasing numbers of consumers surfing the web away from their laptops or PCs. Unlike in the PC web space, in the mobile market Google is in the position of having to catch up to the other companies out there like AdMob who've built up a huge publisher network with tons of mobile-specific advertising. These recent moves into the mobile arena help Google quickly bolster its mobile ad inventory however the change has the industry buzzing. Here is what some are saying: Blogs - The Life and Times of ADMOB - "unexpected and unfortunate", Russell Beattie's Weblog - "Google's Mobile End Run"

Tuesday, September 11, 2007

More Marketers Mulling Mobile Messages

A growing number of advertisers are looking at ways to make cell phone advertising more acceptable to consumers. At stake, according to a study by Gartner, is a virtually untapped ad-revenue bonanza that could swell to $14.6 billion by 2011. Link: SFGate.com September 10, 2007 - Advertisers, service providers take aim at mobile phone users

Friday, September 07, 2007

CBS purchases Sign Storey

In a major vote of confidence for the rapidly growing OOH industry, CBS Corp. this on late Thursday that it will acquire SignStorey, Inc., a distributor of video programming and ad content to retail stores. The purchase price is 71.5 million in cash. SignStorey will be renamed "CBS Outernet" upon closing of the deal which is expected in Q4. With digital video displays in more than 1,400 grocery stores in major markets across the United States, SignStorey offers advertisers the opportunity to reach consumers with targeted content that can be customized by region and by daypart. The company's satellite-delivery system enables immediate, customized programming and messaging to each individual system. SignStorey has long-term exclusive contracts with SuperValu (Acme, Albertsons, Jewel and Shaw's), Pathmark, ShopRite and Price Chopper, among others, and is currently installed in six of the top 10 markets in the U.S., with traffic of more than 72 million consumers every month. CBS has significant experience in programming for out-of-home audiences. In addition to SignStorey, current partners in this regard include American Airlines/CBS Eye on American, Royal Caribbean/CBS Eye on Royal Caribbean; AutoNet TV/Rev It Up; Salon Network Channel; Starwood Hotels/SPG TV; Indoor Direct; Mall of America; On Spot Digital/Simon Malls and Ripple TV/CBS Outdoor, among others. Link: Wall Street Journal Sept 07, 2007 - Checking Out CBS in the Checkout Line (subscription)

Thursday, September 06, 2007

Boom or Bust - TVB's Predictions for '08-'09

Prepare for a big year in 2008. With heavy election spending and the Olympics on the horizon, advertising on both national cable networks and local cable ad sales are expected to jump 5% to 7% in 2008, and 1% to 3% in 2009, the Television Bureau of Advertising said today. TVB predicted that local broadcast spot advertising will increase 5% to 6% through 2008, while national spot advertising will jump 14% to 16%. Bittersweet but when it comes to estimates, TV spot revenue won't be higher than two years ago and in 2009, national spot advertising is expected to fall by 8% to 10%, while local spot advertising will increase 1% to 3%, TVB said. Good luck with getting that through your company’s annual budgeting process!