Thursday, September 06, 2007
Boom or Bust - TVB's Predictions for '08-'09
Prepare for a big year in 2008. With heavy election spending and the Olympics on the horizon, advertising on both national cable networks and local cable ad sales are expected to jump 5% to 7% in 2008, and 1% to 3% in 2009, the Television Bureau of Advertising said today. TVB predicted that local broadcast spot advertising will increase 5% to 6% through 2008, while national spot advertising will jump 14% to 16%. Bittersweet but when it comes to estimates, TV spot revenue won't be higher than two years ago and in 2009, national spot advertising is expected to fall by 8% to 10%, while local spot advertising will increase 1% to 3%, TVB said. Good luck with getting that through your company’s annual budgeting process!