Thursday, October 04, 2007

ABC Moves Advertisiers on to the Golf Course

ABC has inked an agreement with ProLink Solutions to sell space on ProLink's GPS screens in golf carts at some 400 golf courses. ABC will sell on a national level, and will earn commissions based in part on the prominence of the advertisers it brings in. ProLink will continue to sell space, as well. It is a growing trend to see big media moving into the growing out-of-home (OOH) sector. The O&Os of the television networks have begun seeking ways to bring in additional revenue by offering OOH options to advertisers, according to MediaPost. These options have included ads in grocery stores, taxis, screens on pumps at gas stations and on screens in Times Square. See recent SMM Post: 09/07/07 - CBS Purchases Sign Story. Link: MediaPost - 10/03/07 - Fore Real: ABC Pitches Ads On Golf Cart Screens

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