Monday, October 15, 2007
Portable Video Usage
Last Sunday evening on a cross county flight from the east coast to San Francisco I noticed something I had not seen before. Passengers using portable video devices were at a level I had never witness before. Between those watching via their laptops, video Ipods and a host of others, it pushed 20% of the passengers on a full flight. I was taken back by the usually high percentage, most appearing to be watching recent broadcast shows. As I tried to make sense of why I may be seeing this spike, I put it off on the launch of a new season and a young highly mobile group of passengers of whom many sported the corporate logos of the silicon valleys dot com companies. Maybe I was witnessing a peak into the future because a new study from Parks Associates predicts that the number of portable media players with video capability will grow at an annual rate of 30% over the next five years. Obviously a key driver of this growth will be the expansion of broadband video services around the world and this is good news for mobile video advertisers, provided they can figure out an appropriate ad model.